COURSES

MKL406 - Marketing and Leasing Office Buildings

This is an intermediate level, two day course. Because demand for office space is affected by many factors, such as the economy and the local marketplace, that impact all business owners, expert marketing and leasing skills are essential to keep your operation ahead of the competition. In "Marketing and Leasing for Office Buildings", you will apply theory to practice by working with case studies designed to teach you the major aspects of market analysis, effective marketing practices, and successful lease negotiations for office buildings.

Course Content

• Market and

  We strongly suggest that you register for your course at least 30 days in advance.
  
  Number of Days:  2
  
  Prerequisites: None
  
  Home Study: Yes
  
  Fees:
  Member: $700;
  Non-Member: $850
  
  Fees include: Course Manual
  
  Required Materials:  None
  
  Course Credits:
  6 NSAR CPE
  12 AIC CPD
  
  Meets program requirements for:
  CPM®, ACoM

  property analysis, including demographics and comparison grids
• Market planning and strategies, including advertising, public relations and canvassing
• Leasing strategies, including site visits, and space planning
• Understanding and negotiating clauses specific to commercial leases, including how to effectively close the deal
• Tenant retention, including tenant improvements and leasing in office buildings
• Leasing Strategies

Benefits Include

• Drive leasing activity and build awareness of your office properties with a compelling marketing campaign
• Secure new tenants and maximize use of available office space
• Negotiate commercial leases to suit the owner's objectives and close the deal

This course is also available in both classroom and home study formats.