MKL405 - Marketing and Leasing: Multi-Family Properties

This is an intermediate level, two day course that will allow students to gain a clear advantage over competitors by knowing how to position properties in the market to attract and retain new tenants. Designed to help property managers increase profits and improve retention, in this course you will learn key strategies for reaching prospects and closing the deal. 

Meets program requirements for: CPM®
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Currently, REIC is offering its courses via virtual (real-time remote), home study, or online through the University of Fredericton. This course is also available in home study format. Please refer to the upcoming class schedule for full details regarding the delivery options available. 

Upcoming MKL405 Dates

If no upcoming dates are listed, please check back often for course additions.

register for home study

Course Content

• Developing and implementing resident orientation programs
  
• Market and property analysis, including neighbourhood demographics and comparison grids
  
• Market planning and strategies, including advertising and public relations
  
• Leasing strategies, including site visits and qualifying prospects
  
• Lease components and negotiation
  
• Resident retention, including communication and problem solving

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