MKL406 - Marketing and Leasing Office Buildings

This is an intermediate level, two day course. Because demand for office space is affected by many factors, such as the economy and the local marketplace, that impact all business owners, expert marketing and leasing skills are essential to keep your operation ahead of the competition. In “Marketing and Leasing for Office Buildings”, you will apply theory to practice by working with case studies designed to teach you the major aspects of market analysis, effective marketing practices, and successful lease negotiations for office buildings.

Meets program requirements for: CPM®, ACoM®
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Currently, REIC is offering its courses via virtual (real-time remote), home study, or online through the University of Fredericton. This course is also available in home study format. Please refer to the upcoming class schedule for full details regarding the delivery options available. 

Upcoming MKL406 Dates

If no upcoming dates are listed, please check back often for course additions.

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Course Content

• Market and property analysis, including demographics and comparison grids
  
• Market planning and strategies, including advertising, public relations and canvassing
  
• Leasing strategies, including site visits, and space planning
  
• Understanding and negotiating clauses specific to commercial leases, including how to effectively close the deal
  
• Tenant retention, including tenant improvements and leasing in office buildings
  
• Leasing Strategies
  

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