Please note: NAR membership and the PSA certification are NOT granted by REIC. REIC only offers the PSA course.
Determining property values depends more than ever on professional expertise and competence, the best use of technology, and approaching the pricing assignment from various perspectives. The Pricing Strategies – Mastering the CMA course enhances your skills in pricing properties, creating CMAs, working with appraisers, and guiding clients through the anxieties and misperceptions they often have about home values.
Designed for real estate professionals at all experience levels and those working with either buyers or sellers.
Click on a date you are interested in to register for that session. These courses are scheduled based on demand. If you don't see a NAR course scheduled that you are interested in, please submit your interest to our NAR Waitlist and we will contact you when that course has been scheduled.
Course Content
Students learn how to
The purpose and benefits of CMAs (comparative marketing analyses)
Terminology of pricing and valuation
The Code of Ethics as it relates to pricing
How to identify appropriate comparables, and where to find information about them
The role of supply and demand in pricing
How to adjust comparables
Specific challenges and special situations in making adjustments
How to guide clients through the CMA
How to work with appraisers
How to hone your pricing skills and practices
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